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How to Analyze Your WordPress E-Store Performance Using WooCommerce Reports?

The e-commerce industry is booming, and many merchants are jumping on the e-commerce bandwagon to leverage this boom. However, creating a successful online store can be challenging, as you need to take care things of design, functionality and several other aspects which may prove a costly deal to you.

Luckily, there’s a viable solution for you! Integrating WooCommerce plugin with WordPress help you get a stunning and fully-functional e-store within your budget – that is search engine optimized, and geared for sales. It’s an excellent plugin that help WordPress users embed e-commerce functionality into their site.

Establishing an e-commerce business isn’t the end of your journey to climbing the ladder of success. It’s also very important for you to identify problem areas and analyze your store performance. Reports help online merchants gather information about their store that helps them profitable decisions. Thanks to the WooCommerce plugin, you can keep a track of all incoming sales, scrutinize store performance and more, which consequentially help you learn about your shortcomings (if any).

With this post, I am intending to throw light on how you can analyze and optimize your online reports using WooCommerce.

Let’s Get Started

WooCommerce comes with reports sections that render store owners the ability to analyze their stores performance, on monthly basis with help of graphs and stats. The reports section is segregated into 3 sections: Orders, Customers and Stock. Let’s take a look at all of these sections.

Understanding the Type of Reports Sections

Orders Reports


This section, as the name implies, allows you to view information about your orders including the sales amounts and totals. In addition, it also helps you have a look at top sellers and earners. The Orders Reports section is divided into several sub-sections such as:

Sales by date


The very first thing that you’ll notice in the orders tab is the sales by date section. This section help you evaluate current performance of your store, by presenting you a sales graph that further help you get more insight into your sales data in terms of year, last month, and so on.

Sales by product


This section displays the sales that are made through your store per day within a specified range.

All you need to do is choose any product placed in your store, and then you can view its sales data on yearly and monthly (last month, this month) basis. Also, you see the products that have been sold in the last 7 days and according to the custom date as shown in the screenshot below:

Sales by category


Just like you can view how ‘sales by product’ section works, similarly you can see how the sales numbers by categories works as well.

Coupons by date


Adding coupons gives you the ability to drive shoppers to your store, and is an excellent way to run promotions. Using ‘Coupons by date’ is a good way to know about the coupons you’re using in your online store by date. It displays all the discounts you’re offering in total and the number of coupons used. Besides this, it also enables you to filter orders by coupon and view the most popular coupons.



Irrespective of whether you’re launching a new e-store or a fresh product line, it is very important to know who your customers are and how you can reach them. Moreover, you may be interested in knowing about the potential buyers, this is where the customer reports section comes in handy. It shows “Customers vs. Guests” and “Customer List” options, which help to get customer monthly or yearly info. In addition, it shows customer info of last month, current month, last 7 days, and custom.



You may want to know what exactly your stock contains. In essence, it is important to know about the stock products that are low in quantity or the ones that are out-of-stock. Just like your WordPress dashboard widget, the stock reports section let you know about the status of products you’ve in your stock. It shows the list of items of your stock that are limited and out of stock. Additionally, it even provides the list of actual quantity of products left in stock.

Wrapping Up!

When it comes to selling goods via a WordPress online store, integrating the WooCommerce plugin delivers a wide variety of benefits. Most significantly, it provides extensive reporting options that allow you to keep a track of your sales done via your store by day, product, category etc.
About Author: About Author: Emily Heming is a professional WordPress developer for a leading company WordPrax Ltd. She also provides PSD to WordPress service and many more. She has served many companies helping them in developing user-friendly website.

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