Setting up an online shop and the entire e-commerce business means that the most important thing about your organization will be your website. You will need a very strong platform and a well-made and perfectly designed website. However, it won’t mean a thing if you don’t have a good hosting service. This is why this choice needs to be well made in order to save you from the future troubles with non-operative website and online shop. Here is a list of things that you should check out before trusting your website to some of the hosting companies that are plenty around.
Not all websites are created equal and that means that not all websites need the same type of hosting. Being the e-commerce website, it means that you will have a lot of visits, a very ‘heavy’ and extensive platform and that you will be having a lot of different media online. Not to mention the fact that it is impossible to have a working and high quality shopping chart option without good hosting. Therefore, think about that when setting up your online shop.
You need to check out the sites that the company already hosts. Make sure that they have the experience in hosting the type of sites you are planning on trusting them with. This is easily checked and you can even go one step further and simply check out the websites similar to yours, finding out who is hosting their sites. Forums are full of discussions about the high quality hosting services, so it won’t hurt finding out what people say about certain companies.
Having an e-commerce and having your website down means that you are losing money with every minute your website is not working. Therefore, you need to make sure that you will have the means and the way to call somebody the moment you see that something is wrong and that somebody will know the answer to your questions and give you the solution. This means that one of the factors is full time customer support that is effective and available. Solid companies like Crucial hosting take pride in their fast and efficient reply.
There are so many words written about the importance of good hosting for e-commerce. However, one thing is for sure, the cheapest package that hosting companies offer just won’t cut it. It is OK that you try and find better deals for your hosting options, but usually, you get what you pay for and this is just too important factor of your business to gamble with it. If you get a cheap hosting and your site doesn’t get all the necessary service it needs, you will end up losing money on the long run and it will end up costing you more than a pricier package. In any case, this is not something that you should save money on.
This is a very important one. The reasons why your website is down are completely unimportant. The end fact is – if the site is down you are not making money, if it is up, you are making money. Therefore, agree to give your site into the hands of people who have less than 95% uptime guarantee. This means that they can guarantee you, and you should ask them about it and insist on it, that your site will be up at least 95% of time. Those 5% can happen due to other reasons, and that is excusable in a way.
You never know when this will be needed and you never know if you will ever need it, but when the time comes that you do, you will be very glad that you thought about it sooner. Accidents happen and some we hosting companies have the daily backup services that they do for their clients. This means that even in the case of complete deletion, you may have your website up and running within a couple of minutes. It is not only a time saver – it is a business saver. Therefore, ask for the backup options and ask about details about that backup.
Besides all these factors, for better traffic, you need to make sure that your hosting service can back up the fact that you will buy the domain names of all the misspellings of your website name and the like and redirect their search results to your website. If you can put a tick sign besides all these factors, you have found a good hosting service.
About the author: Dan Radak is a web hosting security professional with ten years of experience. He currently works with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites.